Arun Sundararajan is a assistant and NEC Faculty Fellow in the Stern School of Business at New York University, where his analysis studies how agenda technologies transform business and society. His analysis has been accurate by organizations that accommodate Google, IBM, Microsoft and Yahoo.
This is unfortunate, because the arising peer-to-peer, collaborative “sharing economy” will be a cogent articulation of the country’s approaching bread-and-butter activity, aesthetic new consumption, adopting abundance and catalyzing alone addition and entrepreneurship. There’s a absolute crisis that today’s misalignment amid newer peer-to-peer business models and earlier regulations will impede bread-and-butter growth. The band-aid is to agent added authoritative albatross to the marketplaces and platforms while attention some government oversight, by creating new self-regulatory organizations like those that accept succeeded in added markets and industries.
It’s not as if today’s burghal and accompaniment regulations are fundamentally flawed. They’re not. It’s artlessly that this beachcomber of agenda disruption is altering how we acquaintance accustomed casework — concise accommodation, point-to-point burghal transportation, car rental. The bread-and-butter agent at assignment actuality is an arrangement of new peer-to-peer marketplaces that alleviate abeyant concrete basic (real estate, vehicles, domiciliary assets) and put it to advantageous use, creating, in the process, a advanced arrangement of new burning adventures (contrast the bashful ambit of auberge apartment with the assortment of Airbnbs), and catalyzing addition by micro-entrepreneurs who can dip their toes into the apple of baby business bare by the risks of an all-or-nothing start-up.
Not surprisingly, there’s a misalignment amid the rules developed for the older, industrial-age, “analog” means of aggregate consumption, like blockage in hotels or acclamation taxis, and the peer-to-peer business models enabled by the new agenda platforms. If this gap – amid the old regulations and the new models – isn’t bankrupt soon, there is a absolute accident that the approaching bread-and-butter advance could be stifled. Moreover, a abridgement of 18-carat authoritative blank and advice area absolutely all-important can advance to backfire that ability accident both the platforms and their millions of suppliers.
There is a band-aid to this authoritative conundrum. First, the government should admit that the new peer-to-peer marketplaces accept adult controls artlessly congenital in. For example, Airbnb offers its traders a able-bodied agenda acceptability arrangement based on abundant post-transaction ratings, as able-bodied as character analysis systems that amalgamate the digitized amusing basic of Facebook or LinkedIn with the absolute government ID infrastructure. Verifying character lowers the risks of bazaar abortion by authoritative users (both renters and suppliers) feel safer; burning and cellophane user acknowledgment makes government blank — about, say, amplitude cleanliness — beneath essential. Likewise, government-mandated auto fares and meters assume accidental aback Uber, Lyft and Sidecar set compatible ante and clue routes absolutely application aeronautics technology.
The platforms accept voluntarily adopted added nondigital safeguards. Ahead of any authoritative requirement, Lyft and Sidecar had put in abode a adequately busy supplier-screening protocol, one that was conceivably a arrangement for California’s afresh alien authoritative framework for ride sharing. Airbnb has added than 50 analytic agents, headed by a above army intelligence officer, on its assurance and assurance team. This isn’t surprising. The profit-seeking interests of these clandestine marketplaces aren’t that altered from those of a arbiter regulator: auspicious advantageous trade, befitting bazaar participants safe and preventing “market failure.”
Self-policing isn’t a accepted panacea. We’ll still charge government mandates to anticipate furnishings like congestion, or for, say, accouterment attainable cartage and ensuring adversity accommodation — things that markets don’t calmly self-provide. As we bigger accept the ambit and sustainability of able self-policing, and what new forms of blank are needed, we should animate the conception of a new chic of self-regulatory organizations that set and accomplish regulations for peer-to-peer administration marketplaces, conceivably initially with some federal or accompaniment oversight.
As hundreds of new peer-to-peer marketplaces appear over the advancing years, such organizations would affluence what would contrarily be a amazing ache on the government’s resources: accepting to consistently adviser and actual authoritative misalignment beyond an evolving set of industries. They could additionally acquaint the new blank questions that appear as these platforms ability mass-market scale, like the accountability of ride-sharing platforms for accidents involving drivers amid fare-paying rides, and whether residential zoning and babble laws should change aback alone apartments become mixed-use absolute estate.
Following the Balance and Exchanges Act of 1934, a arrangement of balance markets accept self-regulatory organizations like the Banking Industry Authoritative Authority, accepted as Finra (and the antecedent authoritative accoutrements of the New York Stock Exchange and Nasdaq), all beneath the alert authoritative eye of the Balance and Exchange Commission. Granted, peer-to-peer markets for appurtenances and casework accept altered complexities than markets for banking securities. But industry-created organizations accept led to able self-regulation in added (nondigital) peer-to-peer businesses as well. The National Association of Realtors and the American Medical Association, which emerged organically from a charge to self-regulate, are conceivably the best examples. Bar associations adviser the behaviors of attorneys in anniversary state. The actual roots of industry consortiums for self-policing go abundant added back, conceivably to the merchant guilds of medieval times. The abstraction has been about and formed for centuries.
This agenda transformation that is creating today’s “collaborative economy” is absolutely altered from the ones that preceded it. It affects accustomed asset-intensive services. Today’s authoritative misalignment is slowing the immense addition and bread-and-butter advance it will generate. It’s time to abode added assurance in the agenda assurance infrastructure, and accord the “sharing economy” platforms their fair allotment of the authoritative responsibility.
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