According to a address from SportsBusiness Daily, Nationwide is abrogation as appellation sponsor of NASCAR’s accessory series. Photo credit: LAT PHOTOGRAPHIC
Nationwide is currently in the sixth year of a seven-year contract, which is estimated to amount about $8 milllion a year.
“Being a alternation sponsor was the appropriate affair at that accurate time, but we see Sundays [for Cup races] as the abutting step,” Nationwide CMO Matt Jauchius told SBD. “You’ll see us angular into this alike added at the Cup level. … I will absorb added money in 2014 and 2015 [in NASCAR] by alive assets about a bit.”
A new appellation sponsor has yet to be named.
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